23 md

“Effortless Confidence”

The vision

Confidence isn’t loud. It’s felt. True beauty is effortless, and 23MD embodies that philosophy. This cinematic film will translate your brand’s excellence into an experience that your audience won’t just see—they’ll feel.

Concept Overview:

  • A studio-based black & white film that mirrors the aesthetic of La Prairie and Chanel Beauty.

  • A single woman in a designer chair, speaking in quiet confidence, capturing the subtle power of aesthetic refinement.

  • Cinematic close-ups, lighting transitions, and minimalist elegance to match 23MD’s brand.

Why This Works for 23MD

Luxury Positioning – This isn’t just a promo. This cements 23MD as a luxury cosmetic clinic brand.

Cost-Effective, High Impact – A controlled studio setting means no location fees, no complications—just flawless execution.

Built for Their Ideal Audience – Speaks directly to high-net-worth women who value elegance, beauty, and exclusivity.

the proposal

"Effortless Confidence"

Deliverable: 45-60 sec high-end editorial film for web, social, and ad campaigns.

Luxury cinematography – Studio-grade B&W visuals, designer chair, high-end styling.

Refined performance direction – A model embodying confidence, shot with cinema-grade precision.

Strategic scripting & voiceover – Poetic, powerful messaging that speaks to 23MD’s clientele.

Flawless post-production – Editorial-style B&W grading, sound design, and seamless storytelling.

Investment: £,1250