What if a restaurant AD could feel like a movie?
The Orwells Campaign:
A Michelin Guide kitchen, reimagined
as a story of passion, precision, and rhythm.
Watch how rhythm turns food into feeling.
The story:
Orwells didn’t want another food video, they already had one of those.
I proposed building it like a jazz solo: fast, controlled, expressive.
Every beat, shot, and sound designed to show calm under pressure and joy in the craft.
They wanted something that captured their energy and to make diners feel the difference between eating at Orwells and being part of Orwells.
The impact:
40% higher engagement than their previous content. Bookings increased in the first month of release.
Not an AD. A story people shared. Not a promo. A brand moment.
This is the campaign which allowed us to cut through the noise in hospitality.
We made content that looks like cinema, feels like story, and moves like music.
