mbst marketing campaign

Utopia approached us wanting to promote their new technology and increase MBST bookings.

We did this by showcasing a patient story from beginning to end and emphasising how the machine improved their lives and how crucial it was to them. We focused on the idea of portraying emotion and family relations to capture the audience’s attention, rather than displaying stats and figures that tend to disengage average client for the clinic. 

This is now displayed on their website as an informative visual piece for patients new to the technology.

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